Open Like Never Before - Coca-Cola - Coca-Cola JPG
Open Like Never Before - Coca-Cola - Coca-Cola VIMEO 2m:12s

Open Like Never Before - Coca-Cola

Open Like Never Before - Coca-Cola - Coca-Cola


Title: Open Like Never Before
Brand: Coca-Cola
Product: Coca-Cola
Entrant Company: Glassworks
Client: 72&Sunny
Creative Director: Executive Creative Director: Carlo Cavallone Deputy Executive Creative Director: Laura Visco Creative Director: Emiliano Trierveiler
Production Company: New Land London
Director: Gustav Johansson, Indra Herö Wide, Marcus Ibanez
Account Executive: Carlo Cavallone
Account Director: Rob Conibear
Art Director: Designer: Renee Lam, Masaya Kochi
Account Manager: Group Brand Director: Rob Conibear Brand Director: Angelina Joy Brand Manager: Marie Henaff Brand Coordinator: Mauro Sala
Agency Producer: Executive Producer: Jennifer Cursio Sr Film Producer: Eline Bakker Sr Producer: Nili Zadok
Production Company Producer: Trine Pillay, Mia Tidlund
DOP: Martin Rudh, Steve Annis, Jamie Ramsay
Editor: Editing Company: Cabin Editing Company Editor: Sam Ostrove / Emma Backman
Copywriter: Writer: Constanze Bilogan Director of Strategy: Sarah Sutton Strategy Director: Armando Potter Comms Strategist: Charlotte Rubesa
Post Production Company: Glassworks
Sound Studio: Wave Studio London
Music: The SMC Group
Sound Design: Ed Downham / Parv Thind
Other: Colourist: Scott Harris
Other: Lead 2D Artist: Blake Huber
Other: 2D: Alexis da Camara
Other: VFX Producer: Jamie McCubbin
Other: COO: Anya Kruzmetra
Notes: Coca-Cola returns from a Covid-19 advertising hiatus with “Open Like Never Before,” a new campaign led by a powerful manifesto from George the Poet that marks a time of cultural and social change.

The inspiring film conceived by 72&Sunny and produced by NewLand, is filled with dynamic scenes of contrasting light and darkness, which provided beautiful material for a grade by Scott Harris and finishing from our Amsterdam team to help launch the next phase of reopening.