DESIGN - IRISH
2021 DESIGN - IRISH (Packaging)
The Label Everyone Wants - Smurfit Kappa
|Title:||The Label Everyone Wants|
|Entrant Company:||In the Company of Huskies|
|Client:||Smurfit Kappa Group|
|Creative Director:||Damian Hanley|
|Art Director:||Laura Rice|
|Account Director:||Claire Slevin|
|Agency Producer:||Brian Daly|
|Other:||Business Director - Rohit Verma|
|Other:||Group Marketing and Communications Director – Ruth Cosgrove|
|Other:||Group Marketing Manager, Customerr – Emer Cobbe|
|Notes:||To grow their e-retail business, paper-packaging company Smurfit Kappa wanted a campaign that would take them from a corporate B2B space, and put them right into the heart of the fashion world.
So we made cardboard sexy by transforming SK into a high-end designer brand, complete with their very own label.
We wanted to demonstrate that they’re not only leading the trend of planet-friendly packaging, but also to highlight that sustainable packaging is the fashionable choice.