2021 DESIGN - IRISH (Packaging)

The Label Everyone Wants - Fashion Packaging - Smurfit Kappa JPG

The Label Everyone Wants - Smurfit Kappa
Fashion Packaging

The Label Everyone Wants - Smurfit Kappa - Fashion Packaging


Title: The Label Everyone Wants
Brand: Smurfit Kappa
Product: Fashion Packaging
Entrant Company: In the Company of Huskies
Agency Network: None
Client: Smurfit Kappa Group
Creative Director: Damian Hanley
Designer: Gavin Feiritéar
Art Director: Laura Rice
Account Director: Claire Slevin
Copywriter: Aoife McCleary
Agency Producer: Brian Daly
Other: Business Director - Rohit Verma
Other: Group Marketing and Communications Director – Ruth Cosgrove
Other: Group Marketing Manager, Customerr – Emer Cobbe
Notes: To grow their e-retail business, paper-packaging company Smurfit Kappa wanted a campaign that would take them from a corporate B2B space, and put them right into the heart of the fashion world.
So we made cardboard sexy by transforming SK into a high-end designer brand, complete with their very own label.
We wanted to demonstrate that they’re not only leading the trend of planet-friendly packaging, but also to highlight that sustainable packaging is the fashionable choice.
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