2021
INTEGRATED
- INTERNATIONAL
(Best campaign using 3 or more media formats)
Feeding Imagination - Goldfish Crackers
Goldfish Crackers
Silver
|
Title:
|
Feeding Imagination |
|
Brand:
|
Goldfish Crackers |
|
Product:
|
Goldfish Crackers |
|
Entrant Company:
|
Zulu Alph Kilo |
|
Client:
|
Campbell Canada |
| Creative Director: |
Zak Mroueh, Susie Lee |
| Art Director: |
Jacob Gawrysiak, Philippe Visaya |
| Account Director: |
Alyssa Guttman, Erin McManus |
| Director: |
Barbara Shearer |
| Production Company: |
Zulubot |
| Agency Producer: |
Rebecca Adams, Michael Oshell |
| Production Company Producer: |
Tom Evans, Mitch Cappe |
| Post Production Company: |
Zulubot |
| Copywriter: |
George Ault, Victoria Lee |
| Camera Operator: |
James Andrews |
| Sound Studio: |
Zulubot |
| Sound Engineer: |
Dino Cuzzolino |
| Casting: |
Ground Glass Casting – Andrew Deiters |
| Music: |
Eggplant |
| Sound Design: |
Roc Gagliese |
| Developer: |
Kyle Collins |
| Designer(s): |
Vince Rozas |
| Illustrator: |
Polyester Studios |
| Printer: |
Flash Reproductions Inc. |
| Other: |
Associate Creative Directors: Jacob Gawrysiak, George Ault |
| Other: |
Planning Team: Heather Segal, Sean Bell |
| Other: |
Studio Team: Greg Heptinstall, Andrew Martin, Cecilia Bernasch, Nabil Elsaadi |
| Other: |
Post Production Producers: Sarah Dayus, Mariya Guzova, Adam Palmer |
| Other: |
Editor: Max Lawlor |
| Other: |
Animation: Mike Sevigny |
| Other: |
Colourist: Hardave Grewal |
| Other: |
Online: Alex Boothby |
| Other: |
Music Audio Engineer: Peter Pacey |
| Other: |
Clients: Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir |
| Notes: |
Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter. |
JPG
MP4
2m:00s
