DESIGN - INTERNATIONAL
Brand Identity (2021)
DESIGN - INTERNATIONAL (Brand Identity)
Chef Brad Carter Brand Identity - Chef Brad Carter
Chef Brad Carter Brand Identity
|Title:||Chef Brad Carter Brand Identity|
|Brand:||Chef Brad Carter|
|Product:||Chef Brad Carter Brand Identity|
|Entrant Company:||Common Curiosity|
|Client:||Chef Brad Carter|
|Creative Director:||Alex Woolley / Paul Felton|
|Designer:||Alex Woolley / Paul Felton / Carolina Magro|
|Photographer:||Jack Spicer Adams|
|Notes:||Chef Brad Carter isn't your average chef, he's a Michelin starred chef with a love of rave, creating mind-bending cuisine.
The brand draws on the parallels between rave culture and culinary dopamine rushes in the brain. The core of the identity focuses around 'A Culinary Trip', with a signature smiley created exclusively of c's, and imagery being heightened through unique colour treatments that have derived directly from MRI scans of the brain.