DESIGN CRAFT - INTERNATIONAL (Writing in Design)

Andi Goes - Dyslexia Awareness - Andi Goes JPG
Andi Goes - Dyslexia Awareness - Andi Goes JPG
Andi Goes - Dyslexia Awareness - Andi Goes JPG
Andi Goes - Dyslexia Awareness - Andi Goes JPG
Andi Goes - Dyslexia Awareness - Andi Goes MP4 2m:00s

Andi Goes - Andi Goes
Dyslexia Awareness

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Andi Goes - Andi Goes - Dyslexia Awareness

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Title: Andi Goes
Brand: Andi Goes
Product: Dyslexia Awareness
Entrant Company: Havas Lynx Group
Agency Network: Havas
Creative Director: John McPartland, Jon Chapman, Paul Kinsella
Designer: John McPartland
Account Director: Rachael Nicholas
Production Company: Havas Lynx
Illustrator: Paul Salmon
Copywriter: Dave Eyre
Website URL: https://www.andigoes.com/
Notes: Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning.

Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding & processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.