DESIGN CRAFT - INTERNATIONAL
Writing in Design (2021)
DESIGN CRAFT - INTERNATIONAL (Writing in Design)
Andi Goes - Andi Goes
|Entrant Company:||Havas Lynx Group|
|Creative Director:||John McPartland, Jon Chapman, Paul Kinsella|
|Account Director:||Rachael Nicholas|
|Production Company:||Havas Lynx|
|Notes:||Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning.
Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding & processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.